#87: How to Build a Dream Team with Melanie Duncan


As you are building up your business and starting to see some solid success, sooner or later you’re going to arrive at a certain point.

A point where you, as the founder, brand visionary and chief hustler, cannot do everything alone.

This is the moment where you need to hire some people.

Not just anyone will do, of course. You need to build out a dream team inside of your business so that you can spend more time in your areas of genius, the areas that you really excel, the areas that you love to spend time in where your skill set is the strongest, so that you can make a bigger impact for your audience and on your bottom line.

There is nobody I know who is better at this dream team creation thing than my friend Melanie Duncan.

The first thing you should know about Melanie is that she runs a multiple-seven figure empire. In other words, she’s an authority on this whole online entrepreneurship thing.

The second thing you should know is that the ways she’s developed her business are, in large part, the result of her amazing hiring system. She has a process for hiring that is extremely unique–it takes quite a lot of effort and focus, but it’s allowed her to find amazing people that are the perfect fit to support her business. And let’s be honest, when you love the people you work with, everything seems flow a whole lot better on all fronts.

But what’s even more to the point is how her hiring system has also changed her perspective on hiring. I’ve seen her go through the transition of hating to hire to absolutely loving the hiring process. And as we all know, loving an IMPORTANT process you used to hate is a cornerstone of achieving the success you want.

If you’re ready to dive into Melanie’s amazing system, click here to listen to the full episode now.

Below, I’ve got the bullet-point version to get you primed for what you’re about to learn.

Make a Dream Team List

The first place to start is identifying what you need/want help with. Melanie says not to start with your limitations–instead, imagine what positions you’d create and fill if money, time and managing were no objection.

“One of the harsh realities of being a business owner is you end up doing a lot of the work that you really don’t want to do. And just because you can be doing everything in your business doesn’t mean you should be doing everything.”

Create a Revenue Goal

This anchors your hiring to a concrete need for your business. Your revenue goal lets you know what you need from the new position, how soon you need it, and how much you can invest into it up front.

“A lot of times the growth of your business is correlated to adding more people to your team. A lot of times your business will grow as you grow your team because it starts opening up more bandwidth for you to be focusing on the things that only you can do and really excelling at them.”

Hire with a Sales Page

When you’re looking for top-level talent, you need to create a top-level advertisement to attract them to the position. Melanie’s “help wanted” ads are as beautiful, polished and persuasive as any sales page she creates for her products and services. This is what draws the right people to apply for her dream team.

Hire to Fit

It sounds elementary, but you really need to find the right person with the right skills and the right attitude for your position. In other words, you can’t simply hire an amazing person and adapt them to the role. An exceptional person in the wrong position will only end up frustrated…and so will you.

By contrast, when you take the extra time and make the hard decisions, it pays off like you wouldn’t believe.

“When you get the right people in the right positions incredible things are possible.”

Wondering how long the process should take? Cringing at the thought of sifting through resumes? Want to know how to spot a truly stand-out candidate from the crowd? Get all of Melanie’s detailed insight on how to hire people for your dream team. Click here to listen to the full episode now!

Links mentioned in this episode:

Meet Edgar
Episode 85, Amy’s 5 Marketing Lessons
Melanie Duncan’s Dream Team
Derek Halpern’s Careers Post
Ramit Sethi’s Careers Post
Noah Kagen: How to Attract the Best People in the World
Hire To Fit
Melanie Duncan: Business Class
Grand Del Mar
Sprinkles

Podcast Details:

Click here to download the transcript of this week’s episode.
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