SlideShare Traffic Case Study • From 0 to 243,000 Views in 30 Days


First of all…

What is SlideShare?

SlideShare is the YouTube of slide presentations.

Founded in 2006 and acquired by LinkedIn in 2012, SlideShare is one of the top 150 most-visited websites in the world with over 18 million uploads in 40 content categories.

And the best part? That matters to YOU?

Over 80% of SlideShare’s 70 million visitors come through organic search.

…And THAT adds up to a LOT of eyeballs for your content.

Why SlideShare?

Some 4 years ago, I knew nothing about SlideShare… yet kept hearing about its incredible traffic generation potential… again and again.

It wasn’t until Mauro D’Andrea published a guest post at Traffic Generation Café that I gave SlideShare a try… sort of.

Instead of learning it on my own, I asked Mauro to create a SlideShare presentation for me.

what was he going to do?… say no? 😂 👍

Two weeks later, I had “my” first SlideShare deck published.

 

Mauro did a fabulous job… and I reaped the benefits.

3,500 views? Impressive!

I was IN.

The SlideShare muse graced me the very next weekend: the Super Bowl, Colin Kaepernick, my husband’s keen sense of humor, and his love for the San Francisco 49ers…

…and my first SlideShare presentation was born.

Not too shabby for my first try, if I may say so myself.

What did it take?

  • PowerPoint – my FIRST TIME EVER using it
  • every last tip I learned from Mauro D’Andrea
  • a night in front of the TV

I’d tasted the victory and it was good.

I was hooked.

Next thing I knew…

SlideShare traffic stats email

Then, 9 months after I published my first SlideShare presentation:

End result: SlideShare Traffic 2013 stats

Why am I telling you all this?

To brag?

Sure, to a certain degree. 😜🤩

But, more importantly, to show you that I, too, had to start from zero, zilch, nada on SlideShare. (Just about where you, most likely, are at the moment!)

Here’s the bulk of my SlideShare experience – wrapped up in a SlideShare deck.

How to Use SlideShare [SlideShare Deck]

5 Steps to Making a Killer SlideShare Presentation

You are brand new to creating a SlideShare presentation.

Where do you start?

1.   Get the right [= any!] presentation software

If you have PowerPoint for PC or Keynote for Mac, you are all set.

If you don’t, you can download OpenOffice.org – the free alternative to Microsoft Office.

Or use Google Slides.

That’s it.

You are ready to make your very first SlideShare presentation.

2.   Use your existing blog post

This is called content repurposing or RECONTENT.

Pick one of your existing blog posts.

[you know… all those painstakingly crafted blog posts rotting in your blog archives?..]

Transform it into a SlideShare presentation.

Reach your target audience right where they are (70 million of them on SlideShare.)

Drive traffic back to your site.

3.   Condense your blog post into an outline

How do you turn a sizable blog post into a bite-sized presentation?

Edit ruthlessly. Down to the bones.

Leave nothing but

  • title
  • headings
  • context-essential information (essential to solving your prospect’s problem)

…as well as

  • catchphrases (those ‘brilliantly clever’ one-liners you so proudly came up with)
  • Bucket Brigades (the cliffhanger words, phrases, sentences that create anticipation and keep the viewer flipping through the slides)
  • any elements of a possible presentation theme.

It’s sort of like speaking in bullet points… but without putting anyone to 😴.

Keep it simple.

Keep it short.

Keep it punchy.

I know, I know… A slew of ??? are popping in your head…

You see the power of content repurposing and you want to know HOW TO use it to get traffic for your business.

I do teach all this in-depth in my brand new content repurposing course, Content Boomerang, but it’s closed to the new students at the moment. ?

Don’t be sad – get on the waiting list here and I’ll let you know when Content Boomerang re-launches in March.

(PLUS, you’ll get a detailed PDF of my content repurposing process – my 🎁 to you)

 4. Optimize your presentation outline for keywords

Keywords = Discoverability

Want to be found on SlideShare? Or Google?

Include your target keyword(s) in:

  • Original PDF file (before you upload it to SlideShare)
  • Slides
  • Title
  • Description
  • Tags

Why your original PDF file?

SlideShare creates your presentation slug (the URL part that comes after ‘slideshare.net/…’) using your original file name.

It happens in the background while SlideShare uploads/converts your presentation.

You want your slug to contain your main keywords.

Thus, use your keywords when saving your presentation as a PDF file on your computer.

Why your slides?

SlideShare automatically transcribes the text in your slides and adds the transcript to the bottom of your presentation page.

include keywords in Slideshare transcript

You can choose to remove the transcript, but why would you?

So… stay on topic and use your keywords.

While I never obsess over keywords, I do use SEMrush to find the best keywords my target audience might be using to find my content.

Keywords = Discoverability

5.   Find the right images

This is the most time-consuming, but also the best part of putting together a SlideShare presentation… if you allow it to be.

Of course, you have to pay attention to copyright infringement – that’s something you don’t want to mess with.

To learn more about finding free images for your SlideShare presentations, take a look at this post:

And here’s a tutorial on turning those dull generic stock images into original masterpieces:

Here’s the thing: even when you use Creative Commons images, you don’t really know the origins of an image.

What if someone finds a cool image somewhere online, uploads it to their Flickr account, and lo and behold, the image shows up under Creative Commons, yet it was copyrighted by the original creator?

My philosophy on this: don’t overanalyze it.

If you can’t create your own images from scratch, do your best to find Creative Commons images and always give credit to image sources in your SlideShare description.

Or you can attach a disclaimer to your presentation, like the guys from SlidesThatRock.com did it here:

slideshare photo credits

By the way, SlidesThatRock on SlideShare is another great place to learn more about creating killer SlideShare presentations. Browse through their portfolio to see how they do it and do it like that, just better. 😉👍

If someone does end up complaining about you using their image, C’est la vie; you’ll fix it and move on.

6. Add a Call to Action

A SlideShare presentation is no different from any other piece of content you create.

It needs to move your viewers to take an action as a result of watching it.

What is it that you want your viewers to do after they are done with your presentation?

  • Come to your blog?
  • Subscribe to your email list?
  • Like your Facebook page?
  • Follow you on SlideShare?
  • Share it with their social media followers?

Whatever it is, rule #1 is to HAVE ONE.

Take a look at the closing slide of this presentation.

google alerts Slideshare presentation

Where’s the call to action?!!

Sure the blog link is clickable, but without a clear call to actually click on it, most viewers never would.

It’s a missed opportunity.

Let’s take a look at other examples.

Pay with a Tweet

This call to action is from Mauro’s presentation 12 Essential Steps of a Phenomenal Story.

slideshare pay with tweet

It actually has 3 calls to action (CTAs), which is 2 too many, but the one that matters – Pay with a Tweet to download the presentation – is a great one.

Social Media Sharing

Here’s another one from Mauro’s 9 Steps to Make Great Presentations Faster.

Slideshare social sharing

List Building

A call to action leading to my Bite-Sized Traffic Hacks newsletter optin page from Goodbye Google Reader, Hello 10 Google Reader Alternatives:

Slideshare list building

Facebook Fan Page Likes

From How to Write Awesome Facebook Status Updates:

Slideshare facebook likes

Read a Blog Post

With some presentations, you simply want your readers to come back to your blog to finish reading your post on the topic, like I did in How Google Search Works: Why Crappy Sites Rank Higher Than Mine? presentation.

Slideshare read blog post

By the way…

Did you know you can embed live links into SlideShare presentations?

And not just naked URLs, mind you (like http://www.TrafficGenerationCafe.com/), but URLs with anchor text, clickable images, etc.

So keep that in mind when creating your SlideShare presentations.

It’s good for link building (since Google can crawl PDF files and follow links within them), but even more importantly, it’s great for traffic from SlideShare.

Good Samaritan reminder: don’t spam. Just because you can include live links in your SlideShare presentations, doesn’t mean you should stuff them with links.

If you do, your account could be suspended or even deleted without warning. It’s happened.

What exactly does SlideShare deem to be a “spam link”? I am not sure. I’ve read SlideShare (LinkedIn) Terms of Service, as well as their Community Guidelines, yet found nothing on the topic.

How many outgoing links are you allowed? Once again, it’s not defined anywhere, so be safe than sorry.


SLIDESHARE PRO TIP

SlideShare doesn’t allow live links in the first three slides of your presentation, so create your presentation accordingly.


Put it all together

It’s not rocket science, I promise.

I’d NEVER used PowerPoint or Keynote before I created my first SlideShare.

I played around with it, figured out how it worked, and now creating a SlideShare presentation has become a piece of cake.

Let me share some very specific tips on how to make the most of your SlideShare exposure.

More SlideShare “Good-to-Knows”

Presentation size

Your SlideShare presentation will look its best if created in 4:3 ratio.

However, if you are planning on turning your SlideShare presentation into a video, which I highly recommend you do, I suggest you create your presentation in 16:9 aspect ratio.


SIDE NOTE: I am a strong proponent of content repurposing – taking one piece of content and turning it into several formats to reach your audience on various platforms.

I call it ‘Content Boomerang‘.

You’ll hear me talk about it ALL the time, because it’s THAT good – one of the best ways to drive traffic, bar none.

You can watch me repurpose a SlideShare presentation into a video in this YouTube mini-series: